MergeSearch

The Executive Search Process, What It Actually Costs

Bret van PuttenBret van Putten5 min readUpdated August 20, 2026

On this page
  1. What “market research” is supposed to produce
  2. What it actually costs
  3. Why the timeline actually varies
  4. How wide the acceptable comp band is
  5. How deep the qualified pool actually is
  6. Constraints the client hasn’t named yet
  7. The through-line
  8. Sources
  9. FAQ

Search “executive search process” and the results are the same ten-step framework, restated by whoever’s selling that week. Recruiterflow’s guide runs intake through onboarding over what it calls a 10 to 14 week timeline. iSmartRecruit’s version puts the same steps at 60 to 74 days and adds an industry stat about AI adoption.

Both are marketing a recruiting platform, so both stop exactly where the platform’s job ends: neither says what the research stage actually produces, what any of it costs, or what determines whether a given search lands at the short end of that range or the long one.

That’s the gap. Not the steps, every firm in this market already knows the steps, but the numbers behind them.

What “market research” is supposed to produce

Every guide lists a research or market-mapping stage and moves on in a sentence or two. In a search that’s run properly, that stage produces two specific things: a talent pool sized and ringed by fit (who’s realistically in scope for this brief, and how close a fit each name is).

It also produces a comp read anchored to a real source, SEC EDGAR filings for public comparables, BLS wage data for the metro and function, rather than a number recalled from the last search that happened to be similar.

That’s the same method behind how to build a market map for an executive search and every market map we build: the research stage isn’t a step you check off, it’s the deliverable that makes every later stage faster, because you’re outreaching to a pool you’ve already sized instead of discovering its edges as you go.

What the generic guides say What the stage actually needs to produce
“Conduct market research” A pool sized into core, adjacent and edge candidates, with a real count
“Assess compensation expectations” A comp range anchored to filed proxy data and BLS wage bands, not a recalled figure
“Build a longlist” A longlist that’s already ringed by fit, not a flat list of everyone who might qualify
“Present findings to the client” A finding the client didn’t have before the meeting, not a status update

We build the sized pool and the comp read before the search starts, not during it.

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What it actually costs

None of the guides ranking for this query mention a number. Staffing Advisors, a firm that’s actually transparent about its own pricing, lays out the market standard plainly: retained search firms typically charge 25 to 33 percent of a candidate’s estimated first-year total compensation, and that can run to 35 percent once a firm bills its expenses back to the client.

The fee is calculated on total comp (base plus expected first-year bonus), not base salary alone, and it’s usually billed in stages tied to the search, not as one invoice at the end.

That fee structure is also why the research stage matters more than the process diagrams suggest. A comp read that’s off by a wide margin doesn’t just misprice the search, it changes who gets called at all: price a seat too low and the strongest candidates in the pool never engage, price it too high and the client’s board pushes back before an offer ever goes out.

Why the timeline actually varies

AESC’s own client guidance is more honest than most of what ranks for this query: “a successful search can take anywhere from a few weeks to several months,” depending on the position, the availability of talent, and other factors.

That’s a real range, and what actually decides where a specific search falls in it is rarely the number of interview rounds a firm runs. It’s usually one of three things:

How wide the acceptable comp band is

A tight band shrinks the pool that will actually engage, which is exactly the number the research stage is supposed to size before outreach starts, not discover mid-search.

How deep the qualified pool actually is

A core-ring candidate list of four names is a different search than one of forty, even if the job spec reads identically.

Constraints the client hasn’t named yet

A licensure requirement, an off-limits list from a prior client relationship, or a board member who has to sign off personally can each remove a third of an otherwise-qualified pool, and a search that surfaces this in week one runs differently than one that surfaces it in week eight.

None of that shows up in a ten-step diagram, because a diagram describes the steps everyone already runs. It doesn’t say which lever actually moves the timeline, and that’s the piece the generic guides leave out.

The same sized pool and sourced comp read that shorten a search are also what wins the mandate to run it in the first place: a client evaluating firms on a shortlist notices which one shows up with a real number instead of a process slide.

The through-line

The process itself isn’t the differentiator; every firm competing for the same mandate runs some version of intake, research, outreach, assessment, close.

What’s missing from the pages that currently rank for this is the part a firm’s own client actually wants to know before signing: what the research stage produces, what the fee is calculated on, and what specifically decides whether this search is a six-week search or a five-month one.

A worked market map for a real CFO search shows exactly what that research stage hands over, and what’s in every module of the full deliverable shows what it costs against doing the same research stage in-house.

We build the sized pool and the sourced comp read that answer that last question up front, before the clock on a search starts running rather than partway through it.

Sources

Frequently asked questions

What are the steps in the executive search process?

Generic guides list intake, position specification, market research, outreach, assessment, client presentation, interviews, references, negotiation and onboarding. The step that actually decides how the rest of the search goes is research: sizing the market and pricing the seat before a single name gets called.

How much do executive search firms charge?

Retained firms typically charge 25 to 33 percent of a hire's first-year total compensation, sometimes up to 35 percent if expenses are billed back, paid in stages tied to milestones (engagement, shortlist, completion) rather than as one invoice at the end.

How long does an executive search take?

AESC's own guidance to clients is direct about this: a successful search can take anywhere from a few weeks to several months. The width of the acceptable comp band and how deep the qualified pool actually is decide which end of that range a search lands on, more than the number of steps in the process.

What actually happens during the "market research" stage?

A properly run research stage produces a sized and ringed talent pool, who is realistically in scope, and how close a fit each name is, plus a comp read anchored to public sources like SEC filings and BLS wage data. Not a folder of resumes pulled from a database search.

Bret van Putten

Bret van Putten Co-founder, MergeSearch

Bret works with the search firms MergeSearch builds for, on what actually decides a mandate: how a market gets scoped, what evidence a client will act on, and where a pitch is won before anyone is named.

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